rediscovering old works

hey jesus?

Why would one start any kind of message, especially an ad, and begin it with "Hey Jesus...". Is Jesus sitting down, post shower, on the floor, damp hair, untied robe, remote in hand, watching television, at prime time waiting for this ad? Does he reply back, does he wave like a child who can just see his mother, or does he cringe with his fist in his mouth.